Envestnet
Brand
Guidelines
 

Brand Vision

Envestnet is on a mission: To empower advisors with the technology, data, investment solutions, and services they need to deliver better financial outcomes for their clients – and, ultimately, make financial wellness a reality for more people.

Our brand supports our mission. The iconic Envestnet chevron symbolizes our unified platform and how we help advisors conquer complexity and drive success. With the consistent use of our logo and branding elements, we bring cohesion and clarity in telling our unique story, which is about improving lives.

We are honored by our partners who join us in our purpose-driven quest, and welcome you to our ever-growing Financial Wellness Network.

Logos

The Envestnet logo is the key building block of our identity and the primary visual element that identifies us. To maintain its integrity, the logo should be used consistently according to these guidelines.

Logo Usage

The full color logo can be used in any instance except when the background image or color competes with the logo (e.g., low contrast or complex image).

The one color reversed white logos can be used to “knockout” the logo from a background, or to present the logo in a lower-contrast expression.

Tinted, stretched, stylized, hand-drawn, or other versions of the logo are not permitted. This undermines the integrity of Envestnet and negatively impacts brand consistency.

Minimum Logo Size and Clear Space

Using the appropriate size of logo ensures that it will be legible. To preserve the visual impact and integrity of the logo, always maintain a buffer of space around it.

In all applications, the logo should be surrounded by clear space equal 1.5x the height of the letter E in the Logotype.
MINIMUM SIZE
CLEAR SPACE

Full Color

One Color

Envestnet Power Brands

Envestnet Power Brands are critical elements of our comprehensive, modular, and open platform. These brands represent industry-recognized technologies and solutions that help advisors to expand their definition of advice and provide a more holistic and meaningful level of service to their clients.
Download Options
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All
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Colors

Our Envestnet blue is complemented by a vibrant, modern palette of colors that work well together.
Envestnet Blue
Pantone: 2184
CMYK: 94/29/0/0
RGB: 0/132/212
Hex: #0074bd
Envestnet Dark Blue
Pantone: 2945
CMYK: 100/53/2/16
RGB: 0/95/158
Hex: #005f9e
Envestnet Light Blue
Pantone: 636
CMYK: 39/0/7/0
RGB: 139/211/230
Hex: #8bd3e6
Envestnet Green
Pantone: 7712
CMYK: 100/0/28/20
RGB: 0/144/161
Hex: #00818f
Envestnet Orange
Pantone: 7578
CMYK: 0/67/100/0
RGB: 244/117/33
Hex: #f46b10
Envestnet Gold
Pantone: 130
CMYK: 0/32/100/0
RGB: 253/182/21
Hex: #fdb515
Envestnet Dark Gray
Pantone: Cool Gray 11C
CMYK: 44/34/22/77
RGB: 52/55/65
Hex: #343741
Envestnet Light Gray
Pantone: 427
CMYK: 7/3/5/8
RGB: 216/220/219
Hex: #d8dcdb
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Typography

Red Hat is a fresh take on the geometric sans genre and complements our ENVESTNET logotype. It comes in two styles: Display and Text styles. The two families can be used together seamlessly at a range of sizes.

There are times when our brand font can’t be accessed or used due to compatibility or systems limitations. The Font substitute in this instance is Segoe UI, which is already installed on most systems. Examples include marketing templates for PowerPoint and Word. For more information on Segoe UI, click here.
Red
Hat
Red Hat Display
Regular
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Medium
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Bold
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Black
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Red Hat Text
Regular
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Medium
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Bold
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Photography

Our photography reflects our values as an innovative, dynamic, intelligent, unified and confident organization. Our mission is to bring together human intelligence plus data and technology, to improve the financial wellness of everyone.
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